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BASL Registration Number: 1951 | Non-Individual RIA. Regn No. INA000017620 | Validity Perpetual

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Financial Life Managers

We don't like calling ourselves 'Wealth Managers' because our goal is more than just growing our clients' money. We think wealth should have a meaningful purpose that fits with a client's financial goals, values, and attitude towards money. We call this 'Financial Life Management.'

We're not just about numbers; we look at the bigger picture of our clients' lives. Our approach involves understanding not only the financial side but also the personal values, beliefs, and mindset about money. We believe true financial success happens when wealth contributes to a fulfilling life. Our commitment is to create personalized financial plans that align with each client's unique identity, connecting financial well-being with a life well-lived.

Our Approach

Our approach is to help clients make better money decisions which would serve their broader life goals and priorities. This extends beyond essential goals like children education, retirement, making a Will, etc. We help clients through important life changing events which have a financial bearing on their lives right from getting married, buying a house, starting a family, death of a family member, children's foreign education and ultimately to financial life after retirement.

Our Focus

Our focus is not just on choosing the right product and regularly monitoring and managing the investible assets. We seek to deliver holistic solutions through Financial Life Management. We advise on investments keeping in mind a client's personal life situation. This extends not just to understanding their risk taking capacity and financial goals. It includes getting familiar with a client's financial behaviour and understanding their saving and spending patterns. We make them aware of the financial implications of their life choices.


Many a times, financial decisions taken by clients are driven by emotions. We believe it is more important to avoid making wrong financial choices than making the right ones. We protect clients from making adhoc, impulsive and emotional decisions which could be influenced by sales agents, bank relationship managers or tips from friends/relatives.

Let's Connect

We do not like to call ourselves 'Wealth Managers'. Our objective is not just to sustain and grow long term wealth for our clients. We believe 'Wealth' needs to serve a meaningful purpose which not only is in sync with a client's financial goals but also conforms to his value system, beliefs and his overall attitude towards money. We call this Financial Life Management.

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